Create a name that indicates your blog focus. I’ve always told lawyers to think of hornbooks. Trelease on Water Law. Prosser on Torts. There was little confusion when reading the spine of the book on what it’s inside. Don’t make your readers guess and don’t leave Google guessing. After all, Google knows you by how other people describe you (the text in the link to your blog from other sites). Nothing confusing about China Law Blog, Connecticut Employment Law Blog, or Chicago IP Litigation Blog. I’ll be the first too acknowledge exceptions such as Marler Blog or Popehat, two very good law blogs. Use an easy, simple and notable name that’s easy to remember. Unless you reach compelling status, I’m not sure many folks remember a blog’s name, they’ll remember you the lawyer. If I asked the readers of this blog what’s its name, I believe the majority would not know and just say it’s your blog. Having said, it’s nice if your blog is easy enough for folks to remember. Blog name should match your domain name. Some bloggers ignore this rule probably because they’re excited about getting a domain that will garner more blog readers, whether because of search or people just keying in the domain. Poor idea. Getting a domain name that matches the name of your blog is the best way to get more readers. It shows that you’re a professional, as opposed to lame. There’s also no confusion for Google. Google considers the title of your blog, the text in the links pointing to your blog (same as title of your blog) and your domain, among other factors in measuring the influence of you and your blog as well as the search performance of your blog. Google doesn’t like to be confused and can penalize you for it. Finally, assuming your blog is set up right, anyone looking for your blog will Google for it by the name they recall, your name, or the subject and easily retrieve it.